PETER JOHNSON

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A multi-hyphenate creative merging art, design, and community to bring culturally impactful projects to life.

SPOTIFY X P96

Field Day Festival & Brand Partnership

Led strategic partnership with Spotify for P96 annual Field Day festival, bringing together NYC's diverse communities through sports, music, and culture. The collaboration amplified both brands' commitment to authentic community engagement.

Program Elements:
Battle of the Boroughs Basketball Tournament
Roller Skating Experience
Dance Fitness Classes
Live Performances feat. Adekunle Gold
Custom Merchandise
Food & Beverage Activations

Role: Creative Producer
Partner: Spotify
Impact: City-wide Engagement
Scope: Event Production, Brand Partnership & Integration