PETER JOHNSON

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Multi-hyphenate creative connecting culture, community, and fulfilling projects for the benefit of humanity.

SPOTIFY X P96

Field Day Festival & Brand Partnership

Led strategic partnership with Spotify to create P96 Field Day, bringing together NYC's diverse communities through sports, music, and culture. The collaboration amplified both brands' commitment to authentic community engagement.

Program Elements:
Battle of the Boroughs Basketball Tournament
Roller Skating Experience
Dance Fitness Classes
Live Performances feat. Adekunle Gold
Custom Merchandise
Food & Beverage Activations

Role: Creative Director & Creative Producer
Partner: Spotify
Impact: City-wide Engagement
Scope: Event Production, Brand Integration

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