PETER JOHNSON

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A multi-hyphenate creative merging art, design, and community to bring culturally impactful projects to life.

PROJECT 96

Merchandise & Brand Development

Featured Work:
"Home Is Where The Heart Is" (2023) Film shot in Senegal
"Spread Your Wings" (2022) P96 Experiences Campaign
JFK T4 Installation (2022) Public Art & Cultural Space

A movement that weaves together community, culture, and creative expression. What began as a fashion brand evolved into a platform for cultural narratives and community building, fostering spaces where stories are told and projects are fulfilled.

Role: Founder + Creative Director
Impact: Global Community Movement
Scope: Brand Development, Cultural Programming