PETER JOHNSON

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A creative consultant and cultural producer merging design, storytelling and community to enrich the human experience.

NIKE

Air Max 200s "Balanced Diets"

Turned the Air Max 200s into a canvas for diasporic storytelling, translating my journey from Lagos to NYC into a culturally resonant design. The sneakers sparked the #JUSTGBESE movement, becoming a symbol that connected communities.

Role: Creative Director & Designer
Client: Nike x Cultivator (Nike By You)
Impact: 57M Social Impressions | Top 3 Nike By You Drop