PETER JOHNSON

Information
Projects
Substack
Instagram
LinkedIn

Multi-hyphenate creative connecting culture, community, and fulfilling projects for the benefit of humanity. 


GOOGLE

ART DIRECTION, SOCIAL
At Google, blended extensive background in visual storytelling with social-first campaigns. Led projects from concept to execution, ensuring authentic representation and cultural impact at scale.

My projects included spotlighting Trans and Nonbinary Artists in Ballroom culture for Trans Awareness Week. 100% Black-Owned Friday creatively showcasing Black-owned businesses using Google’s AI-driven Product Studio.


Awards:
Bronze Cannes Lion
Cannes Lions International Festival of Creativity



l used the new Product Studio tool to generate new and engaging scenes for products featured in the BoF campaign. This role involved a careful blend of Al Prompting,Art Direction, and knowledge of commercial imagery.

I led the art direction for this project, taking charge of its overall artistic look and feel, from ideation to execution. We prioritized maneuvering with high level of care and respect to deliver a clear and impactful message that authentically representednBallroom culture.