PETER JOHNSON
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Projects
Speaking
Substack
Instagram
LinkedIn
A creative director and cultural producer merging art, design, storytelling and community to enrich the human experience.
GOOGLE
Art Direction, Social Creative
At Google, I blended my extensive background in visual storytelling, mostly on social-first campaigns. Led projects from concept to
execution, ensuring authentic representation and cultural
impact at scale.
My projects included 100% Black-Owned Friday, creatively showcasing Black-owned businesses using Google's AI-driven Product Studio, spotlighting Trans and Non-Binary Artists in Ballroom culture for Trans Awareness Week, and conducting research & development for Google Meet's speech translation feature, among other projects.
Awards:
Bronze Cannes Lion
Cannes Lions International Festival of Creativity
Conducted deep research and development for Google Meet's groundbreaking speech translation feature, conducting extensive voice sampling and R&D to enable seamless cross-language conversations while preserving authentic voice and tone.
Contributed to the development of Expressive Captions, an AI-driven enhancement to Android’s Live Caption feature that visually conveys the emotion and personality of audio in real time. I sourced diverse audio data and helped train and refine the machine learning model so captions could accurately depict expressions and tone, ensuring a more inclusive and emotionally resonant accessibility experience.
Used Google’s Product Studio tool to generate new and engaging scenes for products featured in the BoF campaign. This role involved a careful blend of Art Direction, Al Prompting, and knowledge of commercial imagery.
Led the art direction for this project, taking charge of its overall artistic look and feel, from ideation to execution. We prioritized maneuvering with a high level of care and respect to deliver a clear and impactful message that authentically represented Ballroom culture.